
Why did rocker Gene Simmons take on the challenges of Celebrity Apprentice? Good question, and the legendary KISS frontman said it boiled down to wondering "if the rug is pulled out from under you and you don’t have your support system, your staff, your, you know, your infrastructure, how good are you really?"
"The other thing is that entrepreneurs, it seems to me, by and large are self motivators, self starters. They’d rather do it themselves and sort of outsource and use somebody else’s infrastructure to get to where they want to go – it’s a cheaper model - business model and so on. The question is how’s Gene Simmons in a situation where you’ve got other people? In other words, in a team situation. So it’s a totally different model and I was curious how good I was. I mean, I’m the rat that knew the maze to get to the cheese. But how good am I in a brand new maze?"
According to Donald Trump, Simmons was pretty damn good. "This is what any champion in any field will eventually have to ask himself or herself," Simmons mused. "Once you’ve got enough money, once you’ve got enough fame and the glitz, and the glamour and the power, and the accoutrement of the American dream, when all the flashbulbs are gone and the girls stop kissing you, and you put the awards away and the sun comes up the next morning, and you’re there by yourself - will you get up at the crack of dawn and try to beat your own record?"
And did he? "This was a delicious experience," Simmons said.
