A mere two days after premiering with the worst 10 PM time-slot ratings in 17 years, NBC has decided to hand it's series quarterlife over to daughter network Bravo, says THR.
The premiere numbers prompted the show's co-creator Marshall Herskovitz to denounce the show's transition from online phenomenon to broadcast series.
"It never should have been a network show," Herskovitz told a group at a Harvard Business School conference Wednesday. "It's too specific ... from the first three minutes, I knew it wasn't right."
In a statement Thursday, Herskovitz clarified his position on the issue.
"We're deeply grateful for NBC's efforts to make 'quarterlife' a success on network television," he said. "However, I've always had concerns about whether 'quarterlife' was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network. ... We live in a media world today where many shows are considered successful on cable networks with audiences that are a fraction of those on the Big Four. I'm confident that 'quarterlife' will find the right home on television as well."
