For years daytime soaps have been losing younger viewers by the truckload. All except one: As The World Turns. How have producers kept their fanbase? By turning the old school soapy world around with the introduction of the gay romance between the college-aged hunks Luke (Van Hansis) and Noah (Jake Silbermann). According to the New York Times: "Nearly every moment of Luke and Noah’s interaction has been featured on YouTube, most notably their initial kiss, the first gay kiss in daytime soaps, captured in a video that has received more than a million hits. The relationship garnered further attention as the subject of protest by the conservative American Family Association, which is opposed to the “promotion of the gay lifestyle,” and by fans who have written Procter & Gamble (which owns “As the World Turns”) demanding that Luke and Noah kiss more, kiss all the time, kiss the way the show’s heterosexual couples do. Last month, after a 211-day period that fans described as a drought, Luke and Noah (“Nuke” in the entertainment press) kissed for the third, momentous time." Continue reading the rest of the article on NYT, and check out this sneak peak of a Luke and Noah fight (oh no!), or simply watch full episodes of ATWT here on Fancast.